Malaria Partners International 2022 End of Year Fundraising Campaign

As with many not-for-profit organizations, the End of Year Fundraising Campaign is the most targeted, robust, and important campaign of the year for Malaria Partners International. This successful 2022 campaign, collaborating with the marketing team's focused strategy, saw an 81% increase in funds raised compared to the 2021 End of Year Campaign.

The goal for this campaign was to create a set of unique assets within MPI's existing brand identity and colorways that could be used exclusively for the 3-month campaign, and be used across a variety of platforms including email marketing, print promotions, social media posts, and more. The base of the visual design are four different abstract patterns utilizing the array of MPI's brand colors, particularly relying on the secondary palette.